Access level01
Signal
Your release gets its proof.
Valued at $510
$260USD, one-time
- 1 × Spotify Streaming Boost
- 1 × Inclusion in New Music Radar
- 1 × Inclusion in the Weekly Mixtape (1 month)
Make your release impossible to ignore
Real editorial, a real audience, and assets you’ll share for the rest of your career.
Choose your campaign
Three levels of access
Every campaign is built on real Happy Mag editorial. Each level adds reach on top of the last. Pay by card and we’re in touch within one business day.
Access level02
Our pick
Presence
Your story gets told.
Valued at $900
$420USD, one-time
Everything in Signal, plus
- 1 × Spotify Streaming Boost
- 1 × Inclusion in New Music Radar
- 1 × Inclusion in the Weekly Mixtape (2 months)
- 1 × Artist interview
- 1 × Instagram story activation
- 1 × Newsletter inclusion
Access level03
Amplification
Your release travels.
Valued at $2,320
$720USD, one-time
Everything in Presence, plus
- 1 × Spotify Streaming Boost
- 1 × Inclusion in New Music Radar
- 1 × Artist interview
- 1 × Instagram story activation
- 1 × Newsletter inclusion
- 1 × Inclusion in the Weekly Mixtape (3 months)
- 1 × Review on happymag.tv
- 1 × Instagram main feed tile
- 1 × Instagram main feed reel (1:30)
Access level01
Signal
Your release gets its proof.
Valued at $680
$280AUD, one-time
- 1 × Editorial feature on happymag.tv
- 1 × Inclusion in the Weekly Mixtape
Access level02
Our pick
Presence
Your story gets told.
Valued at $1,220
$480AUD, one-time
Everything in Signal, plus
- 1 × Editorial feature on happymag.tv
- 1 × Inclusion in the Weekly Mixtape
- 1 × Artist interview
- 1 × Instagram story activation
- 1 × Newsletter inclusion
Access level03
Amplification
Your release travels.
Valued at $2,680
$1,240AUD, one-time
Everything in Presence, plus
- 1 × Editorial feature on happymag.tv
- 1 × Inclusion in the Weekly Mixtape
- 1 × Artist interview
- 1 × Instagram story activation
- 1 × Newsletter inclusion
- 1 × Instagram main feed tile
- 1 × Instagram main feed reel (1:30)
- 1 × PassportYour track pushed to new regions, straight to Spotify
How it plays out
Your campaign, day by day
Pick a level and watch every part of it go live.
2-week campaign
Presence
Day by day from your start date. Tap any line to see it.
14 days
Day 1
What usually happens next
Most releases meet this fate
Fate 1
The spike
A burst of attention in week one. Your streams tick up and your friends share. Then the week ends.
Fate 2
The silence
Momentum fades and there’s no second wave. You’re left asking what happened.
Fate 3
The void
The release disappears. No reach, no validation, no sign it ever landed.
What moves a release is simpler than you think: validation and visibility.
Those are the two signals people respond to, and the people who matter are looking for them.
What a campaign is made of
Validation, visibility and receipts
Real editorial
An interview, review or artist-curated piece by Happy’s editors, published on happymag.tv. Yours to link forever.
23,216*average onsite impressions per post
*Based on averages across Happy Mag’s content.
Newsletter inclusion
Your feature in a Happy newsletter of your choice, Wednesday or Friday, straight into subscriber inboxes.
42,520email subscribers
Social activation
Stories, feed tiles and reels across Happy’s socials, in front of an audience that already trusts our taste.
82,440*social impressions per activation
*Based on averages across Happy Mag’s content.
Who’s looking for those signals
The industry checks your receipts before it checks your music
Radio.
Programmers follow the signal. They want proof a track already matters.
Bookers.
Coverage is what justifies your name on the bill.
PR and labels.
They need a wave to ride, not a story to invent.
After you book
Watch your campaign happen
Every campaign gets its own page: each part of it, where it’s up to and when it goes live, the assets we still need from you, and the link the moment each piece is out.
Presence campaign
Your release0 of 6 live
- Spotify Streaming BoostDay 1Coming upLive
- Inclusion in New Music RadarDay 2Coming upLive
- Artist interviewDay 4Coming upLive
- Inclusion in the Weekly MixtapeDay 6Coming upLive
- Instagram story activationDay 9Coming upLive
- Newsletter inclusionDay 11Coming upLive
Assets we need from you
- MusicMissingUploaded
- ArtworkMissingUploaded
- PhotosMissingUploaded
- Your storyMissingUploaded
Where every release starts
Every release gets a little plan
Give it a name and a date. We lay out what to do and when: artwork, press, playlists, release day, the boost after. Move anything, skip anything.
Three quick questions and you’ve got a plan for your next release. Free to start. No card, no catch.
A little time is enough
Tell us how much you have. One hour a week, two, three. We turn it into small, doable jobs that actually move your music.
1 hourA little, consistently.
2 hoursRoom to build momentum.
3 hoursTime to make more moves.
Old songs get new chapters
That track from two years ago still has listeners waiting. Give it a fresh story, new playlists, a new moment. It keeps its release date, it gets a second life.
Before you book
Questions artists ask us
The countdown
“My single’s out in three weeks.”
Most campaigns publish within one to two weeks of approval, timed around your release. Tell us your date and we’ll build the schedule around it.
The sceptic
“Is this just advertising?”
No. It’s real editorial written by Happy’s team, published to the same audience that reads everything else we make.
The headliner
“What happens after I pay?”
We’re in touch within one business day, gather your music, art, photos and story, and lock in your publishing dates.
The one with a publicist
“I’ve already got a publicist.”
Coverage compounds. A Happy campaign gives your PR a wave to ride instead of a story to invent.
The quiet one
“What if my track isn’t big enough?”
That’s not a call you have to make alone. Our editors listen to every release first.
The DIY one
“I’ve never paid for coverage.”
Most artists we work with hadn’t either. You send your assets and our team handles everything else.
The purist
“Isn’t paying for it selling out?”
You pay a studio for the desk and a venue for the room. Here you pay for the platform and the labour, never the opinion.
The overseas act
“I’m not even in Australia.”
That’s fine, we’ve run campaigns for artists outside Australia for years. Prices are in Australian dollars and Stripe shows yours at checkout.
From artists who’ve run campaigns
Don’t take our word for it
We’ve worked with Marissa and the staff at Happy across several projects, promoting both single and album releases. We couldn’t ask for a more cooperative, responsive partner.
Happy always go above and beyond to make sure the content is creative and reaches the most eyeballs it possibly can. Fantastic value for money.
A very talented team of specialist thinkers, writers and music lovers. Every time, they impress me with their true understanding of music, songs and artist repertoire.
Their writers are super talented and described my music and my artist project in a way I would never have been able to articulate myself.
Your release only gets one launch
Give it the validation and visibility everything else grows from.
Rather talk to a human first?
- Marissamarissa.browne@happystudios.com.au
- Janeljanel@happystudios.com.au
- Niamhniamh.farrell@happystudios.com.au